A physical product can be immediately visible on a central pedestal or served to customers. For some companies this is easier than others. The same happens with loud trade show graphics that distracts from the offer.Ī trade show booth is meant to be a spectacle, but the goal always remains the same: ensuring that your product or service is on central display. Afterwards, however, we forgot what was being advertised by the end of the commercial. We’ve all seen Super Bowl Ads where we were completely immersed in the action of the commercial. Let Your Product or Service Speak First, Trade Show Graphics Second Swag and freebies have always been a popular option in trade shows and serve as a memento for your booth, but a photo stored on a smartphone can offer the same benefit at a fraction of a cost. Some expo graphics include photo walls that people can take selfies with so that your brand gets shares on their social platforms – it can also serve as a reminder for them to reach out to you after the trade show has adjourned. Design should focus around sparking a conversation.Ĭustomers who have embraced social media are likely to take photos of the most eye-catching displays. In short, they invite people to visit the booth.įirst impressions are hard to break, and for many prospective customers your booth will be the first time that they have dealt with your company directly. Outside of the tremendous cost that goes into these booths, what do they all share in common? Look up pictures of innovative booth design, and you’ll notice that the most elaborate designs might contain structures, seating, or even light shows.
What makes trade show signs enticing to customers? In this blog, we share some of the top tips that have proven success for businesses in the past, and give insight into how your signage needs can respond to a changing environment. The best trade show graphics respond to a customer’s needs first and foremost, while serving as an entry point to a conversation with the people staffing the booth. While companies with a large budget can afford to build elaborate sets around their products, you don’t need to break the bank to attract customers.
But with so many booths in a convention center, how can you get your company to stand out and attract new customers? With signs looking optimistic for the economy, the return to in-person events like conferences and trade shows is imminent – trade show graphics offer an excellent avenue to get your exhibition booth on the radar and keep clients talking about your business.
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